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Rolling Impressions are so much more than the typical billboard. It’s an experience in motion. Bright high-res images. Continuous action. Bold messaging. All crafted for the audience reading it. The result? Consumers simply can’t look away.
Rolling Impressions is Columbus's first and only outdoor mass media vehicle that can take any message or marketing initiative directly to your target audience. We deliver our client’s messages with state-of-the-art, updating and customizing content as needed.
Rolling Impressions impacts any environment by engaging audiences with real-time messaging on a larger-than-life-format. We can move to different locales to maximize reach and frequency. Our product can deliver enormous impressions by targeting areas where we know specific consumers gather, and our clients can develop schedules that provide high reach, high frequency, or both.
We engage our client’s audience by pinpointing when, how and where they can be reached. Our GPS navigation system provides detailed reports, so our customers know exactly where their messages were seen.
• Mobile billboards are twice as effective at driving sales vs. static billboards.
• 94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads.
• Mobile billboards increased sales of 107% vs. a 54% sales increase for static billboards.
– SOURCE: Product Acceptance and Research, Inc.
The advertising effect of being on the side of a Tri-Action sign is 4.3 times better than traditional advertising
– SOURCE: Capital Communication Group
A study conducted by the Transportation Advertising Council found that:
• 96% of respondents said mobile advertising is more effective than traditional outdoor advertising
– SOURCE: Outdoor Advertising Magazine
*Note: There is a fee of $185 assessed for the production and installation per billboard.